We’ve hit the ground running this month experiencing our busiest month yet with new features and technology to support you (our customers) and our customer success team. We have over 200 customers and our Push account team, now using our portal to manage, cut wastage and find opportunities across their Google, Microsoft and Facebook ad accounts, and we look forward to building on this momentum throughout 2021.
Read on to find out what new features were added in 2020 and what you can expect to see from us in the first half of this year!
New and existing features within your AdInvestor portal
If 2020 taught businesses anything, it was put your customers first and “if you confuse them, you lose them” so we’ve worked on new features and changing existing features to make it easier for our customers to understand their account’s performance.
Your new dashboard
Not everyone loves masses of data, but everyone loves a good story, and what better way to show you your account’s performance through a story of data:
The new dashboard starts by summarising your performance across Google, Bing and/or Facebook through a funnel approach:
- How many people have seen your ads
- How many have clicked on your ads
- What has it cost you per click and in total
- And how many have then gone on to perform the desired action on your website
(You can also switch between visual and table to see more data like ROAS, Conversion rates and more!)
But most importantly a comparison of platforms, are you getting more conversion from Microsoft but not spending as much here?
Is it cheaper to get those desired actions from Google vs Microsoft? Should you, therefore, inject more “investment” / spend here?
Contact our team for help on what to set up as a desired action for better reporting
Next you’ll see how you are pacing against the budgets you have entered. Answering questions such as, do you have a little room to test new campaigns? Are you predicted to overspend based on the budget, should we increase this if performance is going well?
You’ll then see your click fraud savings, most popular search terms and terms AdInvestor suggest you block to save money. Read on to see these features in more depth!
Login to your dashboard today to see your performance
Budget control and rules
If you have been dabbling with Google/Microsoft/Facebook ad platforms you will know despite setting a daily campaign budget collectively your campaigns can spend more than the daily set amount!
This might be okay if you are a large business spending millions of pounds a year on advertising, but what if you want a specific amount spent per day, per month, every Monday?
AdInvestor allows you to set daily, monthly, or even individual daily budget rules across your platforms to give you better control and predictability of your spending.
You can see how you are pacing against your budget, what your ideal spend should be as the days tick along and change your rules based on this! You can also see how many times your rule has “kicked in” and the time to see if you are pausing too early, not allowing your campaigns to run for long enough through the day for optimal results.
Saving you time and money
Suggesting terms to block
One of the most timely but important tasks on Google and Bing is finding which terms are being searched for, costing you money but not delivering you the results. It requires logging in to both platforms, finding your search term reports, analysing the data and then making an action!
With AdInvestor you can easily do this in 3 easy steps:
- Click suggested terms to block from your dashboard
- Our tech shows you terms that are searched but have given you 0 desired actions
- Add them to your campaigns as “terms to block” in the future
- Done!
Protecting your ads from click fraud!
If you are advertising on Google, you may not know but 1 in 5 clicks could be fraud. These can come from bots, your competitors (I know, can you believe!) and those you have been on your site maybe 5 times in the day but won’t click on your organic listing to come back!
With AdInvestor we can set you up with click fraud protection and show you how many users we have blocked, set up specific rules for your business and show you your potential savings based on your cost per click!
We’ve saved the below for our customers in the last 30 days!
- Tree Surgeon: £935
- eCommerce clothing store: £996
- Plumber: £98
- Electrician: £104
- Mobile Franchisee: £140
- Funeral Directors: £130
What we have planned for you!
Our vision is to create a platform that provides our customers with complete transparency so we are working hard to change the way we update you on your account’s performance by sending you personalised, automated weekly updates.
Our portal has been built and powered from 13 years of experience managing Google, Microsoft and Facebook accounts. From this, we know the best practices and “watch-outs” on accounts and have built health checks to help our customers spot these too! Our next health check will be specifically for Facebook/Instagram ad accounts!
The foundation of our technology aims to create a “self-serve”, “we do it with you” approach to managing paid ad accounts allowing users more control, transparency and power without the large agency fees. A big focus for us in 2021 will be improving the technology through suggestions and implementations through just a few clicks. The first focus will be Budget utilisation suggestions – so watch this space for more information!
Hope you enjoyed the read, our next update will include:
- Campaign budgets and bid management
- How to spot trends and predict results with AdInvestor
- How to spot opportunities via our health checks
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